Do LMS Companies License Content or Build It Themselves?

Introduction

In the evolving world of online education, Learning Management Systems (LMS) play a crucial role in delivering, managing, and tracking digital learning. However, one key question arises when selecting an LMS: do LMS companies license content from third-party providers, or do they develop it themselves?

This decision impacts customization, content quality, scalability, and accreditation, making it essential for universities, corporations, and training providers to choose an LMS that aligns with their long-term goals.

Some LMS providers act as content distributors, offering pre-packaged materials from EdTech publishers and third-party vendors. Others, like CMEGenius, empower institutions to build their own content while also allowing integrations with external resources.

Understanding the difference between these models is key to selecting the right LMS for your organization.

Do LMS Platforms License Content or Build It?

LMS providers generally follow two primary approaches regarding educational content.

1. Licensing Third-Party Content

Many LMS platforms license courses, textbooks, and learning materials from external providers, giving institutions instant access to a library of ready-made content.

Advantages of Licensing Content

• Quick deployment with access to pre-built courses

• Variety of subjects covering broad educational areas

• Lower initial development costs, eliminating the need to create content from scratch

Disadvantages of Licensing Content

• Limited customization, restricting institutions from modifying content to fit their needs

• Recurring fees for continued access to third-party content

• Compliance and accreditation challenges, as many pre-made courses are not designed for regulated industries like medical, legal, or professional education

2. Developing Proprietary Content

Some LMS providers build their own content or give institutions full control to create customized courses. Platforms like CMEGenius offer a more flexible approach, allowing universities and training providers to own their learning materials.

Advantages of Developing Content

• Full control over course design and customization

• Accreditation and compliance support, essential for CME, CE, and professional education programs

• No ongoing licensing fees, ensuring cost control

• Higher engagement through personalized and institution-branded course content

Disadvantages of Developing Content

• Requires time and expertise to create high-quality materials

• Initial investment in instructional design and content development

For institutions that prioritize compliance, accreditation, and branding, building content in-house through a customizable LMS like CMEGenius is the best option.

CMEGenius: The Best of Both Worlds

While some LMS providers only license content and others require full content development, CMEGenius offers a balanced approach that allows institutions to create custom courses while also integrating third-party materials when needed.

Why Choose CMEGenius Over a Content-Licensed LMS?

• Custom course creation, enabling institutions to develop interactive, multimedia-rich courses tailored to their specific audience

• Compliance and accreditation support, designed for medical education, continuing professional development, and certification programs

• No licensing restrictions, allowing universities and training providers to own their content and avoid costly subscriptions

• Integrated e-commerce tools, providing the ability to sell courses without sharing revenue with third-party providers

• Scalable for higher education, corporate training, and professional certification programs

Unlike LMS platforms that rely on pre-packaged content, CMEGenius provides true flexibility with a content development and delivery system that meets the unique needs of any institution.

EdTech Publishers vs. Custom LMS Content

Some LMS platforms act as EdTech publishers, focusing solely on delivering pre-built courses without allowing institutions to develop their own. However, universities and professional training providers require an LMS that supports content ownership.

An LMS that only licenses content is restrictive, while a fully customizable platform like CMEGenius offers full control, compliance support, and long-term cost savings.

Choosing the Right LMS for Your Institution

When selecting an LMS, consider the following:

1. Does your institution need to customize courses? If so, avoid LMS platforms that rely on pre-licensed content.

2. Does your industry require compliance and accreditation tracking? If yes, choose an LMS that supports CME, CE, and professional education requirements.

3. Do you want full ownership of your course content? Licensing may seem convenient, but in the long run, developing your own materials ensures full control and cost efficiency.

Final Verdict: CMEGenius is the Best LMS for Content Ownership

For institutions that require flexibility, scalability, and accreditation-ready learning solutions, CMEGenius is the better choice compared to content-licensed LMS providers.

Get Started Today

Explore CMEGenius LMS Features
Learn About Accreditation & Compliance
Discover E-Commerce for Universities
See CMEGenius Pricing Plans

Make the switch to CMEGenius—an LMS that puts institutions in control of their learning content.